E-commerce · Home furnishings
An online shop wins its category pages back
A modelled scenario of a mid-sized shop recovering after a platform migration.
Scenario
Context
A home-furnishings retailer with a few thousand products moved to a new platform. Everything looked right on launch day. Two quarters later, organic traffic to category pages had slid and nobody could say why.
Cause
The problem
The migration kept the products and lost the structure.
Redirects pointed to the wrong places. Filter combinations created thousands of near-duplicate URLs. Category pages kept their product grids but lost their text and internal links.
What we did
Weeks 1 to 2
Diagnose
A crawl and index check shows where redirects fail and where duplicate URLs pile up.
Weeks 3 to 8
Repair
Redirects fixed, canonical rules set and ticketed for the developers, each one verified.
Months 3 to 6
Rebuild
Category pages rewritten around what buyers search for, and filters given clear index rules.
The modelled outcome
In the model, the biggest gains come after the structure is fixed, not before.
Illustrative quote
"The audit was the first document about our site that I could hand to a developer and have it understood. We kept the plan and used it for the next two quarters."
Services used
SEO Audit
A prioritised plan for your site, yours to keep.
Technical SEO
Fix crawling, speed and indexing problems, and prove each fix worked.
E-commerce SEO
Category architecture and faceted navigation for stores of any size.
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