12 October 2026 · 5 min read
What an SEO audit should actually contain
Most audits are long and unread. Here's what the useful ones include, what they leave out and how to judge a quote.
Insights
Notes on how search works.
Short, plain-English pieces that explain how we think. No hype.
16 October 2026 · 5 min read
SEO in Czechia: Google and Seznam
Google does most of the work, but Seznam still matters. Where the two differ and what to check.
20 October 2026 · 5 min read
AI search: what can and can't be promised
AI answers vary and nobody controls them. What an honest provider can promise instead.
- Audits
- Czech market
- AI search
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