Why this matters
Tools like ChatGPT, Perplexity and Google’s AI answers now respond to questions like “which accounting software suits a small agency?” with a short list of names. If you are not on that list, you may never see the buyer. That is a real change in how people find businesses.
What nobody controls
AI answers are generated, not looked up. Ask the same question twice and you can get different names. The tools change often. There is no switch, no paid placement guarantee and no secret setting. Anyone who promises you a position is selling something other than what they say.
What can be done
- Measure. Pick the questions your buyers ask. Test them on a schedule. Record who is named and what is cited.
- Make your facts consistent. If your name, services and details differ across your site, directories and review pages, the tools have less to trust.
- Improve the sources. Answers draw on pages and publications. Clear, well-structured pages, and mentions on trusted sites, give them more to use.
- Check access. Some sites block AI crawlers without meaning to. Know whether yours does.
What an honest provider promises
Measurement, method and effort. A baseline. A written list of what was done. A report on the pattern over time. They don’t promise a placement.
What we sell
An AI visibility audit, CZK 19,900, that gives you the baseline and a plan. And a monthly programme, CZK 24,900, that works through the plan and retests. Our service page lists what we can and can’t promise, in two columns.